STAAH

AUGUST 29, 2023

Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. It also needs to be a living document that evolves with the volatility of the market.

OTA 83

OTA Email Marketing Marketing Strategy Market 83

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts. What is a direct booking?

OTA 98

OTA Revenue Hotels Travel 98

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In today’s discount-driven marketplace, hotels often try to “buy loyalty” from travelers with special rates and value-adds. Besides, not all travelers love loyalty programs.

Travel 52

Travel Hotels OTA Services 52

Cloudbeds

APRIL 15, 2024

Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability. It’s happening in every department, from the front office to accounting, marketing, revenue management, and food and beverage.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

STAAH

JUNE 6, 2023

Here are 6 reasons highlighting the importance of a hotel booking engine: 1) Increase your Direct Bookings: A hotel booking engine enables guests to book rooms directly through the hotel’s website or mobile app, bypassing the need for third-party travel agents or online travel agencies (OTAs).

Cancellation 72

Cancellation OTA Global Distribution System Revenue 72

Hotelier Magazine

JANUARY 24, 2024

“Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”

Business 59

Business Hospitality Email Marketing Management 59

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Understand your Hotel´s Market The success of your revenue management strategy depends on how well you understand your market. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Hotel Speak

MAY 9, 2023

Cost control challenges can vary from hotel to hotel, depending on the market segment, location, and star classification, but most hotels face similar issues. By reducing costs, hotels can offer better rates to guests, enabling them to better position themselves to budget-conscious travellers.

Upsell 59

Upsell Hotels Revenue Operations 59

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. Alternate operations in hospitality often rely on the success of the travel and tourism sector.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

SEPTEMBER 6, 2023

Direct bookings are the lifeblood of your business , offering a pathway to profitability that sidesteps the commissions paid to online travel agents. This global reach can significantly expand your customer base, making your hotel a go-to choice for travellers worldwide. But it’s not just about the bottom line.

Hotels 98

Hotels Revenue Occupancy Services 98

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. Alternate operations in hospitality often rely on the success of the travel and tourism sector.

Operations 52

Operations Management OTA Hotels 52

Little Hotelier

MAY 18, 2023

It includes various strategies and tactics around marketing, winning reservations, providing incredible guest experiences, and encouraging repeat business. Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? What is hotel sales? Want an example?

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Xotels

MAY 27, 2022

Growing non-core markets. Staycations & exploring other market opportunities. These are reflective of the modern and fast-moving hospitality market. of people who travel do so “to open my mind to new cultures and experience”. Local experiences and cultural exploration. Package strategies. Personalization. Automation.

Hospitality 52

Hospitality Business Market Marketing 52

SiteMinder

OCTOBER 11, 2022

In today’s fast-paced travel environment, it’s critical that you automate as many tasks as possible. Naturally, this can increase your relevance in search engine results and online presence, allowing more travellers to discover your property during their online booking journey. Develop a better rapport with your target market segment.

Hotels 52

Hotels Management Revenue Management Revenue 52