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Building customer relevance to grow market share

Boutique Hotel News

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? Remaining relevant to guests is key, and those that don’t are at risk of losing market share. Who is your customer? .

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What luxury travellers want and how to attract them

Hotel Speak

The global luxury travel market is huge, not in the number of guests with substantial buying power but the astonishing level of buying power that these luxury travellers have. The global Luxury tourism market had an estimated total revenue of USD 1,308.15 travellers overall take an average of 4.8 billion by 2032.

Travel 64
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Hotel Revenue Management Strategies

Xotels

This is done by thoroughly understanding your property, its customers, and the market. Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience.

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Hotelier’s Comprehensive Guide to Unique Selling Propositions

eZee Absolute

Conduct thorough market research to understand their preferences, needs, and pain points. Identify your competitor’s strengths and weaknesses to identify gaps in the market that your hotel can fill. But, to make it effective, you need to integrate it into all aspects of your hotel’s marketing and operations.

Market 52