Remove KPI Remove Market Share Remove OTA
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What is Hotel Revenue Management?

Xotels

The Hotel’s Own Website (and Booking Engine) Online Travel Agencies (OTAs): Booking.com, Expedia, Airbnb, etc. OCC= Rooms Sold / Rooms Available ADR ( A verage D aily R ate), it is a KPI used to calculate the average price or rate for each hotel room sold for a specific day.

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110 – Hospitality Trailblazers: Rob Mangiarelli

Travel Media Group

And we just need to be more mindful of that, that OTA customer who’s coming in or that person who’s coming in for the weekend is also coming in to work and we need to target them that way in our marketing efforts. So you don’t quite understand who that customer is. Ryan Embree: Yeah, I I love that term as well.

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FAQs for the Hotel Digital Marketer

gcommerce

General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work? Competing against the OTAs can be a daunting task with their multi-million-dollar budgets, loyalty programs, and great online booking experience, but for all hotels, it is worth the fight.