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Knowland Announces Certification Program to Advance Sales Proficiency and Increase Hotel ROI

Hospitality Net

The program includes three certification credentials to help hotel sales professionals level up their skill sets, elevate their professional profile, and demonstrate proficiency with management. Knowland users can enroll in the certification course at [link]

ROI 130
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HSMAI Insights - Exploring Sales Productivity and ROI

Hotel News Resource

Hotel management company sales and marketing executives recently gathered to share their insights and experiences on sales productivity and return on investment (ROI) during a recent virtual HSMAI Hotel Management Company Sales & Marketing Executive Roundtable.

ROI 72
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How to Improve Hotel Sales for Small Properties

Little Hotelier

What is hotel sales? Hotel sales is about managing the process of attracting, engaging, and converting guests into paying customers. Improved hotel sales strategies that secure more bookings. Challenges small hoteliers face when trying to improve hotel sales Of course, it’s easier said than done.

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It is time to leverage software certification in hospitality

Hotel Business

By Jessica Carey Although the past several years have shown us the resiliency of our industry, staffing issues continue, particularly from the sales perspective. It has become evident that hiring and, more importantly, holding onto good sales personnel is difficult at best.

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Wasting Time on Cheap Leads? Relationship Marketing Fills a Better Funnel

Lure Agency

If you’re a hospitality group sales pro, you know the challenges of being inundated with low-quality leads from mass-triggered RFPs and other referral sources. Relationship marketing entails cultivating a deeper connection with prospects outside of delivering sales pitches and collateral. Those are the kinds of leads we like!

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Social Media Decisions That Can Help Your Guests Come Back

BCV

Most hotels today rely on in-house teams to deliver this; however, in-house teams can drive social media engagement, but can’t bring varied experience from working with other hotel brands, cutting-edge technology as well as focus on driving RoI. How do you convince guests to come back with Social Media?

ROI 52
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OTA Channel Manager: The Ultimate Guide

SiteMinder

It is commonly used by hotel sales and revenue managers to update rooms and rates in real-time. The OTA channel manager syncs your hotel prices and availability across your property management system (PMS) and all connected OTA channels such as Booking.com, Expedia, and Airbnb. What is an OTA channel manager?

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