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Evolving Past 'Return On Ad Spend' As the Primary Marketing KPI - By Stephanie Smith

Hotel News Resource

We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. Read on for some key takeaways and ideas to get started.

KPI 75
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A Key Performance Indicator Guide for the Commercial Strategist from HSMAI

Hotel News Resource

HSMAI’s KPI workgroup — composed of industry thought-leaders across the commercial disciplines — has concluded that today’s successful leaders focus on total revenue and its relation to profit. This suggests that our 'headline KPI' should be TrevPAR or GOPPAR versus RevPAR.

KPI 98
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Leveraging TrustYou for Digital Transformation and Tourism Development

Hotel News Resource

Leandro Carvalho Lima, Technical Manager for the Tourism Observatory at the State Secretariat of Economic Development of Mato Grosso, talks to us about developing a tailored KPI index, winning awards, and the importance of partnerships both with other destinations and TrustYou.

Tourism 59
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Faster Sales. Better Profit: 10 Ways to Speed Up Your Sales Cycle

eZee Absolute

Hotel sales is one of the most daunting aspects, isn’t it? Most sales professionals always find it frustrating when closing a lead takes forever. Every hotel, irrespective of its shape and size, can speed up its sales cycle. What Is a Hotel’s Sales Cycle? Why a Sales Cycle Is Important for Hotels?

Sales 52
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Managing Social Media Channels

Nuvho

Most have heard of SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) goals and this method should be used to KPI your performance. For example, you don’t want a post published that promotes your hotel restaurant if they had to close due to renovations. Your audiences needs and wants can change.

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2022: A Year of Renewal and Growth

Amadeus Hospitality

Not only has traveler confidence returned, but this past spring, global hotel occupancy reached pre-pandemic levels for the first time since 2019. Additionally, Amadeus Value Hotels, now available in Cytric, offers prepaid hotel rooms that are bookable by corporate travelers.