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We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. Read on for some key takeaways and ideas to get started.
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Hotelsales is one of the most daunting aspects, isn’t it? Most sales professionals always find it frustrating when closing a lead takes forever. Every hotel, irrespective of its shape and size, can speed up its sales cycle. What Is a Hotel’sSales Cycle? Why a Sales Cycle Is Important for Hotels?
Most have heard of SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) goals and this method should be used to KPI your performance. For example, you don’t want a post published that promotes your hotel restaurant if they had to close due to renovations. Your audiences needs and wants can change.
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