Remove gap-selling-vs-solution-selling
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The Difference Between Gap Selling and Solutions Selling

A Sales Guy

Gap Selling has been out for over a year now and one of the most common questions I’m asked is, how is Gap Selling different than Solution Selling. There is no better sentence that helps define the difference between Gap Selling and Solutions Selling than the first one above.

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Find The Gap, Measure the Gap

A Sales Guy

Deals get stuck for lots of reasons, one of the big ones is because no one is finding the gap or measuring the gap. The gap is the space between where the client is today vs where they want to be tomorrow. The gap influences everything. The bigger the gap the greater the return. There’s your gap. .

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Manage Your Churn or Pay the Consequences – Why Churn is Part of Your Sales Engine

A Sales Guy

I spend a lot of time on this blog talking about selling and making new sales. For too many companies, the only times they talk to their customers are when events like these occur: The company wants to up sell or suggestive sell the customer. To illustrate the differences, Apple released the brilliant Mac vs PC ads.

Sales 113
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Hotel data: Insights for reading reports and results

SiteMinder

In addition, you are able to sell more rooms through the channel management system. With access to valuable records and reports about your day-to-day operations, you will be able to create a dynamic pricing strategy that maximises not only your profit but also the number of rooms that you sell.

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