SiteMinder

SEPTEMBER 26, 2022

This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotel market segmentation? Hotel market segmentation is a strategy used to identify key customer segments in a hotel.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

gcommerce

APRIL 22, 2024

The newest battlefield is hotel metasearch, and OTA’s have committed an outsized portion of their attention and budget to ensure they dominate the field. The response from hotels has been tragically tepid. However, it's the targeting and management capabilities on metasearch channels that make them priority #1 for hotels and resorts.

OTA 52

OTA Digital Marketing Fair Share Market 52

Xotels

APRIL 3, 2024

LEARN MORE CONTACT US LEARN MORE CONTACT US 14 Essential Revenue Management Strategies: Find below our top 14 list of revenue management strategies to take your hotel to the next level – and increase your performance: 1. Focus on what leisure travellers want to add value to their stay.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

eZee Absolute

FEBRUARY 15, 2024

According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game. Most common challenge is the growing competition in the digital space.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Hotel Speak

MAY 9, 2023

Competitive advantage: Cost control can also provide hotels with a competitive advantage. By reducing costs, hotels can offer better rates to guests, enabling them to better position themselves to budget-conscious travellers. This can help hotels attract more guests and compete more effectively with other hotels in the area.

Upsell 59

Upsell Hotels Revenue Operations 59