Cloudbeds

APRIL 8, 2025

A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. increase YOY.

Revenue 52

Revenue Display Ads Digital Marketing OTA 52

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy.

Hotel Marketing 52

Hotel Marketing Marketing Market Digital Marketing 52

MediaBoom

JUNE 27, 2024

These keywords are crucial as they determine who sees your ad and the ad’s intent. Start by listing potential search terms your audience might use and consider the intent behind each keyword. Understanding keyword intent helps you optimize your ad copy and landing pages.

Intent 97

Intent Hotels ROI Branding 97

Cloudbeds

APRIL 1, 2025

increase online sales or generate leadsand PMax will run the campaign across Googles entire network, including Search, YouTube, Display, Discover, Gmail, and Maps. In March 2023, Google launched PMax for Travel Goals, a type of Performance Max campaign designed to target high-intent travelers at multiple touchpoints on the booking journey.

Travel 52

Travel Intent OTA Forecasting 52

Travelboom Marketing

DECEMBER 16, 2022

Partnerships can prove valuable in not only gaining referrals but also in other, more niche marketing efforts, like link building (for search engine optimization). Integrating bloggers or influencers into your hotel marketing plan is a creative way to establish local partnerships and reach qualified audiences.

OTA 52

OTA Hotels Branding Marketing 52