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If there’s a sudden change, for example, an influx of last-minute bookings hits the system, the platform can enable revenue managers to adjust room rates dynamically to maximize revenue. Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings. Why it’s important for hotels?
EBITDAR formula explained One way to calculate EBITDAR is first to determine earnings by subtracting all expenses from revenue and then adding back five cost categories. EBITDAR is calculated using details from the income statement, which presents a company’s revenues and operating expenses over a specific period.
They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.
This article highlights the importance of guest profiles, including key components and the impact of consolidating and utilizing guest data to boost revenue and exceed guest expectations. Marketing and communication preferences Ensure you communicate with your guests via their preferred channels (i.e. What are guest profiles?
While you want them to choose your hotel (and ideally book through your website), you should also aim to maximize the performance of your booking channels to generate more revenue at lower acquisition costs. Hotel management must balance direct and indirect channels to secure a steady stream of bookings whilst increasing revenue.
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