Direct Marketing Hotel Marketing Occupancy Travel 
MediaBoom
MARCH 14, 2024
In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.
Cloudbeds
MARCH 15, 2023
What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings have become essential to any independent hotel’s distribution mix. The majority of OTA bookings come with a commission fee.
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