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For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns. Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings.
Calculating EBITDAR: Step-by-step Lets take the example of a hotel that last year generated total revenue (from rooms, F&B, events, and other ancillary sources) of $4,500,000. F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling.
What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.
It’s important to stay current on the latest industry trends , including what’s happening in your local market. This can be done as well as national and global events that affect travel demand. This approach not only boosts guest contentment with customized perks but also augments revenue by reducing commissions to OTAs.
A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Cost of acquisition – which channels are most cost-effective?
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