Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing

Hotel Speak

JANUARY 11, 2024

To introduce a sense of novelty and enthusiasm to the dining experience, establish connections with local chefs or organize dinner events that revolve around a specific topic. Culinary Diversity You should consider hiring culinary experts to revise your menu to accommodate various dietary restrictions and incorporate a variety of cuisines.

Consumer

Hotel Designs

NOVEMBER 12, 2024

Kate Mooney, Founder and Principal at OCCA Design, explains how the studio blends history with contemporary elegance in today’s hospitality and luxury residential landscape… In the arena of boutique hotels, the focus has shifted from maximising profit through volume to curating an experience steeped in story and individuality.

Hotels

Hotel Speak

MARCH 20, 2024

While Millennials encompass a large part of the luxury travel market, according to a report by Allied Market Research , Millennials “spend $527 a day on a trip which is 62% less than their older counterparts.” Creating immersive experiences doesn’t necessarily have to see the guest even leave the hotel.

Travel

eZee Absolute

SEPTEMBER 27, 2023

Conduct thorough market research to understand their preferences, needs, and pain points. What are they looking for in a hotel? Or if you see a growing interest in wellness and health, adjust your USP to highlight your hotel’s fitness facilities and healthy dining options. What experiences are they seeking?

Marketing