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New Features for PPC Ads in 2024

Travelboom Marketing

The new profit optimization goals within PMAX allow advertisers to focus on their return on investment (ROI) rather than only revenue. As more hoteliers take advantage of this new feature, expect PPC goals to trend from revenue to profits in 2024. Contact us for an evaluation of your website and marketing strategies today.

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Hotel Email Marketing

Amadeus Hospitality

Hotel email marketing is an essential strategy for hotels to promote their services and increase bookings through targeted and personalized email campaigns. By using email marketing, hotels can connect with potential guests, build customer relationships, and drive revenue growth.

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A comprehensive guide to hotel management software

Cloudbeds

This year, more properties will invest in technology to help create new revenue opportunities, build better websites , manage marketing campaigns, automate services, and improve the guest experience. To keep it simple, we’ll only consider room revenue. At full occupancy , that’s $6,375 in potential revenue each day.

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What is a hotel CRM system: Benefits, features, and top 10 providers

Cloudbeds

The system’s ability to collect detailed data for upsells and rebooking is priceless, and the customized mobile apps help to enhance guest engagement. Profitroom Profitroom is a powerful marketing automation system that offers unique CRM functionalities.

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How to calculate your Guest Acquisition Cost (GAC) in 2023

Cloudbeds

How to calculate your GAC To calculate your hotel’s average guest acquisition cost, simply divide the total amount spent on guest acquisition activities by the total room revenue earned and then multiply the result by 100 to get a percentage. So basically, just over a quarter of your room revenue went to acquisition costs.

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Email Marketing Guide for Hotels

Catala Consulting

Email marketing keeps guests informed and follows them up in an ever-competitive industry like the hotel industry. In this all-in-one email marketing guide, you will learn about email marketing, how to get started, and how to increase growth and revenue for your hotel business using email marketing.

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Win in 2024 with 16 Unique Travel Marketing Strategies

MediaBoom

By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. Are you aiming to engage those ready to discover new destinations?