gcommerce

AUGUST 27, 2024

When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. The role of revenue management in luxury hospitality At the core of revenue management lies the art of optimizing room rates and availability to maximize revenue.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Hotelogix

AUGUST 6, 2024

This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Here's a detailed guide on transforming your hotel's revenue management to focus on profit maximization. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain.

Business 95

Business Revenue Hotels Occupancy 95

Cloudbeds

MARCH 23, 2023

Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites. Choose the platforms that best meet your marketing objectives and budget. Narrow down audiences to key target markets and select the keywords that best fit your property type.

OTA 98

OTA Digital Marketing Marketing Market 98

Catala Consulting

JANUARY 9, 2024

Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC. Such targeted campaigns ensure that marketing resources are utilized for the most responsive audiences. Catala Consulting is your go-to partner.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

Cloudbeds

MARCH 20, 2023

What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Cloudbeds

MARCH 15, 2023

Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place. These extras help differentiate your website from OTAs and result in additional revenue for your property. Leverage digital marketing This is where boosting direct sales can get a bit tricky.

OTA 99

OTA Sales Revenue Hotels 99