Remove Digital Marketing Remove Forecasting Remove Target Marketing
article thumbnail

Hotel Digital Marketing in a Down Economy- Part 2

gcommerce

Paid Search For the last 2 decades, paid search has been the leading digital marketing channel for hotels and resorts and over that time Cost-Per-Clicks (CPCs) have had peaks and valleys. As some hotels pull back their budgets on paid search, there is a real opportunity to win market share. decrease YoY.

article thumbnail

11 hotel eCommerce strategies for selling more rooms online

Cloudbeds

Why eCommerce is important for lodging operators According to Statista , 69% of total revenue from the global travel and tourism market is booked online, representing approximately $475 billion in revenue in 2022 and forecasted to surpass $521 billion in 2023. Choose the platforms that best meet your marketing objectives and budget.

OTA 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to start a hotel business plan

SiteMinder

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

article thumbnail

Strategies to Manage Hotel Revenue & Increase Profit

Hotelogix

Utilize data analytics to forecast demand accurately and adjust prices in real-time. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels.

Revenue 52
article thumbnail

The Luxury Watch Market – Future Trends in 2023 and Beyond

MediaBoom

The luxury watch market is taking the world by storm. Understanding the luxury watch market will help you increase sales and know your target market and what appeals to them. Each carefully-designed watch’s style, characteristic, design, and brand defines the luxury watch market. CAGR in the forecast period.

article thumbnail

How to attract the right guests with hotel market segmentation (step-by-step guide)

Cloudbeds

Rather than depend on one or two booking channels, hotels can target market segments on multiple distribution channels such as OTAs, the GDS, and bed banks. Revenue management system (RMS) to forecast occupancy and better understand booking patterns and profitability across different demographics.

article thumbnail

Key Metrics to Measure the Success of Your Digital Ad Campaigns

MediaBoom

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. In that effort, lead conversion rate will be an important metric.