Hotel Digital Marketing in a Down Economy- Part 2
gcommerce
FEBRUARY 13, 2023
Paid Search For the last 2 decades, paid search has been the leading digital marketing channel for hotels and resorts and over that time Cost-Per-Clicks (CPCs) have had peaks and valleys. As some hotels pull back their budgets on paid search, there is a real opportunity to win market share. decrease YoY.
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