Travelboom Marketing

MARCH 21, 2024

Leveraging the proper mix of digital marketing channels is paramount in generating a long-term, sustainable revenue stream. We’ve detailed the most profitable marketing channels for hotels to help you reduce costs, improve performance and increase your bottom line. Ensure brand messaging is consistent across all channels.

Marketing

MediaBoom

OCTOBER 20, 2023

Next, gauge the click volume by multiplying your average click-through rate (or your anticipated CTR) by impressions. Now you’re ready to narrow your ad spend by multiplying your average cost per click by the click volume. You must study the KPIs generated from your PPC ad campaign.

Management

Travelboom Marketing

JUNE 10, 2024

Combining trends in search engine optimization and best practices for paid search creates opportunities to capture valuable real estate on search engine results pages (SERPs), as well as economically boost brand visibility and bookings. What Are Some New Features for PPC Ads in 2024?

Cost Per Click

MediaBoom

JUNE 30, 2023

When it comes to your budget, you’ll often choose between a daily budget (the average amount you’re willing to spend per day) or a lifetime budget (the total amount you’re willing to spend throughout the campaign duration). All of this will be based on a cost per result.

Cost Per Click

MediaBoom

MARCH 4, 2024

Effective luxury real estate ads go above and beyond your standard home listing, capturing the essence of exclusivity that the high-end lifestyle provides. Luxury real estate ads are advertisements specifically tailored to showcase high-end residential properties.

Real Estate

Travelboom Marketing

DECEMBER 16, 2022

You’ll need a clear space to showcase what you offer, collect guest information and data, and eventually, generate revenue. Promote Your New Hotel With Email Marketing When executed properly, email can often be a top revenue generating marketing channel for hotels. Learn more about why metasearch matters for hotels.

OTA

gcommerce

MAY 22, 2023

We've had properties show no online booked revenue through a campaign but thousands in revenue booked over the phone. If you're only able to make decisions based on online booked revenue, you could be missing valuable data that shows the full performance of your hotel’s marketing campaigns. how do we attribute revenue?

Digital Marketing