Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Sales Revenue Hotels 98

Travelboom Marketing

MAY 24, 2024

Hotel revenue management strategies make the most of hospitality budgets by connecting the right guests with the best offer at the optimal time. Read on for a list of proven hotel revenue management strategies that work when you need to turn a profit.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Much like with OTAs, the search results then display a list of available hotels and rates in the destination.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

SiteMinder

NOVEMBER 15, 2022

This blog will give you a full guide to Google Hotel Ads, explaining how hotels can manage their Google presence with ease using integrations, while responsibly managing a budget and maximising revenue. Using Google Hotel Ads, a hotel should expect to increase its traffic and, in turn, total revenue. Table of contents.

Cost Per Click 105

Cost Per Click Hotels Cancellation Management 105

Travelboom Marketing

MARCH 21, 2024

If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market. 

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

Cloudbeds

FEBRUARY 15, 2023

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. So basically, just over a quarter of your room revenue went to acquisition costs.

OTA 52

OTA Cost Per Click Revenue Market 52

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. Trivago’s Free Booking Links provide hoteliers with a unique distribution channel for their website rates and availability, giving them more visibility and the opportunity to generate more direct revenue.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. OTAs are pushing hard to regain their footing. decrease YoY. decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Little Hotelier

JUNE 30, 2023

TripConnect comes in two models: TripAdvisor Instant Booking and TripConnect Cost-Per-Click. TripConnect Cost-Per-Click is an established advertising feature, which allows you to boost the ranking of your listings by bidding for the top spots in search. How much does TripConnect charge per click?

Cost Per Click 52

Cost Per Click OTA Travel Management 52

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. Social media: Impressions, engagement rate, follower growth, click-through rates, conversions.

Resorts 98

Resorts Market Marketing Marketing Strategy 98

Up Hotel

DECEMBER 9, 2024

The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix. However, if you are able to sell rooms for the hotel direct for less than that OTA commission of 20% then why not?

ROI 40

ROI OTA Hotels Cost Per Click 40

SiteMinder

SEPTEMBER 7, 2023

To begin with, it offered a Cost-Per-Click (CPC) model. SiteMinder’s channel manager ensures real-time updates of your rates and inventory on TripConnect – and over 450 other OTAs. Is TripConnect instant booking considered an OTA or a direct booking engine? The answer is neither!

Cost Per Click 52

Cost Per Click OTA Travel Cancellation 52

Travelboom Marketing

DECEMBER 16, 2022

You’ll need a clear space to showcase what you offer, collect guest information and data, and eventually, generate revenue. Promote Your New Hotel With Email Marketing When executed properly, email can often be a top revenue generating marketing channel for hotels. Learn more about why metasearch matters for hotels.

OTA 52

OTA Hotels Branding Market 52

Cloudbeds

AUGUST 8, 2024

Whether you’re a revenue manager, accountant, front office manager, or hotel owner, you need real-time data and visualizations to understand what’s happening at any given time. With business intelligence, you have the knowledge to drive hotel operations, increase your revenue, and enhance your guest experience.

Business 40

Business Revenue Management Forecasting Revenue 40

SiteMinder

JUNE 27, 2024

The sponsored placement feature operates on a cost-per-click basis, and the ads will appear on all devices. With specific filtering and a highly targeted audience, clicks on these sponsored listings cost around $1 to $3, and you can limit your spend by setting a monthly budget.

Cost Per Click 52

Cost Per Click Hotels Business Market 52

gcommerce

MAY 22, 2023

General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work? Competing against the OTAs can be a daunting task with their multi-million-dollar budgets, loyalty programs, and great online booking experience, but for all hotels, it is worth the fight.

Digital Marketing 97

Digital Marketing Marketing Market Hotels 97