gcommerce

MAY 3, 2023

They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel? If you focus on too many KPIs, your digital marketing campaigns start to get muddy.

Marketing 97

Marketing Market Cost Per Click Digital Marketing 97

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Marketing Market Cost Per Click 52

SiteMinder

JUNE 27, 2024

The travel giant is always optimising user-generated content, helping restaurants, hotels and vacation rental properties maintain their reputations , and acting as a fully-fledged booking supplier for consumers visiting the site. The sponsored placement feature operates on a cost-per-click basis, and the ads will appear on all devices.

Cost Per Click 52

Cost Per Click Hotels Business ROI 52

Cloudbeds

JULY 27, 2023

Trivago is a hotel metasearch engine aggregating data from multiple online distribution channels to enable price comparison in one place. As one of the most popular metasearch platforms in the hotel industry, Trivago is an essential component of the distribution strategy of a successful hotel. How do they work?

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

Up Hotel

DECEMBER 9, 2024

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick.

ROI 40

ROI OTA Hotels Cost Per Click 40

Q4Launch

OCTOBER 25, 2021

Ensure You’re Monitoring Your Competitors’ Spend And Strategy Keeping an eye on your ad market share as it relates to rival companies is a great way to determine if your spending is sufficient. In general, longer and more specific keywords can deliver better value because their cost-per-click (CPCs) are cheaper.

Cost Per Click 52

Cost Per Click Revenue Market Marketing 52

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Are hotel loyalty programs important?

Digital Marketing 97

Digital Marketing Marketing Market Hotels 97