Travelboom Marketing

MAY 24, 2024

Identifying Demand Patterns Anticipating demand using historical data helps hoteliers predict costs and resource needs. When you see seasonal peaks and annual events affecting occupancy rates and reservation types, then you can adjust room pricing, add-on services, and staffing to achieve the most efficient, profitable combination.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Sales Revenue Travel 98

Travelboom Marketing

JUNE 10, 2024

The improved decision-making and intuitive campaign adjustments ensure the hotel’s cost-per-click marketing is beneficial and cost-effective. If you want to see all the advances and trends for PPC ads for 2024, catch a recap of Google Ads’ Marketing Live event.

Cost Per Click 52

Cost Per Click Small Business Market Marketing 52

Cloudbeds

FEBRUARY 15, 2023

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. Technology costs Technology and automation can be another acquisition cost.

OTA 52

OTA Cost Per Click Revenue Market 52

SiteMinder

JULY 13, 2024

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. By analysing historical data, current bookings, local events, and even broader market trends to identify patterns, your hotel can anticipate busy and quiet periods.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Up Hotel

DECEMBER 9, 2024

To maximise ROI, consider: Cost-Effective Platforms: Google Ads, Microsoft Ads and Bing Ads often deliver lower cost-per-click rates while helping hotels reach niche audiences. Plan your emails around engaging content, such as events, travel tips, or exclusive insightsnot just promotions.

ROI 40

ROI OTA Hotels Cost Per Click 40