gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. Right now, we are in a valley with CPCs at a 22.5% decrease YoY. Remember, #SMYKM.

Digital Marketing 52

Digital Marketing Marketing Market Cost Per Click 52

Travelboom Marketing

MAY 24, 2024

Identifying Demand Patterns Anticipating demand using historical data helps hoteliers predict costs and resource needs. When you see seasonal peaks and annual events affecting occupancy rates and reservation types, then you can adjust room pricing, add-on services, and staffing to achieve the most efficient, profitable combination.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Sales Revenue Hotels 98

MediaBoom

AUGUST 23, 2024

Travel metasearch engines are very similar to digital ad platforms, as they earn money through CPA (cost per acquisition), CPI (cost per impression), and CPC (cost per click.) Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Resorts 98

Resorts Marketing Market Marketing Strategy 98

Cloudbeds

FEBRUARY 15, 2023

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. Technology costs Technology and automation can be another acquisition cost.

OTA 52

OTA Cost Per Click Revenue Marketing 52

Up Hotel

DECEMBER 9, 2024

To maximise ROI, consider: Cost-Effective Platforms: Google Ads, Microsoft Ads and Bing Ads often deliver lower cost-per-click rates while helping hotels reach niche audiences. For more information on the potential of Meta Search Marketing follow this link.

ROI 40

ROI OTA Hotels Cost Per Click 40

Travelboom Marketing

DECEMBER 16, 2022

Plus, you can take social media marketing strategy to the next level through paid ads. Promote Your New Hotel With Email Marketing When executed properly, email can often be a top revenue generating marketing channel for hotels. Check out the top 5 email marketing trends for 2023. Host local events.

OTA 52

OTA Hotels Branding Marketing 52