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Most upscale hotels offer on-site dining options, but only some have a dedicated marketingstrategy. Dining brings in extra revenue from guests, locals, and even tourists, so why aren’t marketing campaigns more common for hotel bars and restaurants? Are dining campaigns an underutilized gem?
Plus, you can take social media marketingstrategy to the next level through paid ads. Does your property feature on-site dining or event space (or another unique amenity) ? Set up as either a commission or costperclick model, hotel metasearch allows you to secure additional paid real estate on the search engine result page.
Experiences Highlight the best parts of staying with you, like your top-tier spa or gourmet dining, to draw guests in. Hopefully, those hotel ad examples piqued your interest and inspired you to review your marketing campaigns more seriously. As you begin to build a luxury hotel marketingstrategy, it must include these elements.
Another drawback is cost. The hospitality industry’s competitive environment leads to higher paid advertising costsperclick because businesses must maintain constant spending. Both approaches should be integrated into a complete digital marketingstrategy.
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