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How decision intelligence unlocks hotel data for better insights

Cloudbeds

For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns. Operations Scheduling housekeeping and tracking inventory are daily operations that, though repetitive and time-consuming, require a level of analysis that makes them difficult to automate with traditional rule-based systems.

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EBITDAR explained: Driving financial health for hotels

Cloudbeds

Calculating EBITDAR: Step-by-step Lets take the example of a hotel that last year generated total revenue (from rooms, F&B, events, and other ancillary sources) of $4,500,000. F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling.

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13 ways to attract more direct bookings for your hotel

Cloudbeds

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA
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15 Essentials Digital Marketing Services for Hotels

MediaBoom

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. It’s important to stay current on the latest industry trends , including what’s happening in your local market. This can be done as well as national and global events that affect travel demand.

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Email Marketing for Luxury Brands – Leading Strategies for 2024

MediaBoom

Continuous optimization based on this analysis ensures each campaign is more targeted and effective, deepening engagement with luxury consumers over time. The Direct Marketing Association found that email marketing provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media).

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Email Marketing for Luxury Brands – Best Strategies for 2024

MediaBoom

Continuous optimization based on this analysis ensures each campaign is more targeted and effective, deepening engagement with luxury consumers over time. The Direct Marketing Association found that this method provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media).