Hospitality Today

JUNE 23, 2025

Key takeaways Secondary OTAs undercut rates: Small, non-major OTAs often list hotel rooms below official direct or OTA rates, leading to widespread rate disparities. OTA member rates undermine parity: Programs like Expedia’s “One Key” offer member-exclusive rates that may undercut a hotel’s best available rate.

OTA 40

OTA Cost Per Click Digital Marketing Hotels 40

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. from $0.16 The impact on Metasearch is even more stark, more than doubling from $0.21

OTA 111

OTA Cost Per Click Hotels Cancellation 111

SiteMinder

DECEMBER 3, 2023

Booking a trip is evolving into a metrics-driven process as travellers assess a combination of star ratings, consumer review scores, and price. Use travel comparison sites Travel comparison sites have been instrumental in empowering consumers, and usage in the UK is high. In some cases, it can even be more important than price.

Cost Per Click 106

Cost Per Click Travel OTA Consumer 106

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 99

OTA Sales Revenue Hotels 99

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Much like with OTAs, the search results then display a list of available hotels and rates in the destination.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

SiteMinder

JULY 13, 2024

It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. This can only be done by measuring and monitoring the demand of your hotel rooms.

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. If you want to market to younger consumers, you might consider heading over to Twitter or Instagram.

Resorts 98

Resorts Marketing Market Marketing Strategy 98