MediaBoom

SEPTEMBER 5, 2023

These commonalities could be demographics or life events. Say a group of potential customers got close to making a purchase at your sporting goods e-commerce store. Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Cloudbeds

FEBRUARY 15, 2023

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. Direct bookings are considered to be the least costly booking channel, but costs can climb quickly.

OTA 52

OTA Cost Per Click Revenue Market 52

Xotels

JUNE 2, 2023

SEM drives high ROI through Brand Protection 5. Keeping a close eye on your website’s traffic is essential. Give tips to the local area, guide about nearby attractions, tell about activities, add event calendars and interactive maps and share other interesting local knowledge. Hotel Brand Protection 4. Entice the visitor.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40