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Retargeting Ads – Bring Paying Customers Back

MediaBoom

These commonalities could be demographics or life events. Some retargeting messages can also be segmented by where a person is in the marketing funnel. Say a group of potential customers got close to making a purchase at your sporting goods e-commerce store. Segmentation is the process of separating your leads by commonality.

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6 Effective Hotel Marketing Strategies to Boost Your Revenue

Xotels

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.