STAAH

JUNE 17, 2025

Flexible Cancellation Policies : In an unpredictable world, flexibility matters. c) Speed Things Up A slow site kills intent. Promote direct booking perks like free breakfast, flexible cancellation, or early check-in. d) Flexible Booking Policies Reduce booking anxiety by allowing free cancellations or easy date changes.

Cancellation 85

Cancellation OTA Events Upsell 85

AskSuite

JUNE 9, 2025

Pattern recognition: Machine learning algorithms can identify guest behavior trends (such as when and how guests are most likely to book or cancel) and recommend actions automatically—adjusting rates, triggering follow-up messages, or flagging leads for the sales team.

Operations 52

Operations Hospitality Upsell Sales 52

AskSuite

JUNE 9, 2025

Pattern recognition: Machine learning algorithms can identify guest behavior trends (such as when and how guests are most likely to book or cancel) and recommend actions automatically—adjusting rates, triggering follow-up messages, or flagging leads for the sales team.

Operations 52

Operations Hospitality Upsell Sales 52

eHotelier

JULY 2, 2025

“Over the years, we evolved from serving only hotels to serving home-stay properties and multi-national chains, so the system has to also change to adapt to how the market is today, and it needs to behave in a fair way both for the accommodation and the traveller.” Do stricter cancellation policies impact revenue? It depends.

Accommodation 52

Accommodation OTA Revenue KPI 52

Travel Media Group

FEBRUARY 12, 2025

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. And I know that’s very intentional from your team to build that in lot of meetings being done. So we try to, like you said, be super intentional about the timing there at the conference.

Hotels 52

Hotels Events Digital Marketing Intent 52

Hotel Speak

JANUARY 25, 2024

This is the equivalent of approximately 7.8million global reservations in 2023 when applied to the worldwide hotel market. This, in turn, is forcing hoteliers to invest more heavily in PPC to compete with the OTAs and prevent them from claiming all of the high-intent traffic, which was historically the domain of organic search.

OTA 111

OTA Cost Per Click Hotels Cancellation 111

Cloudbeds

APRIL 1, 2025

In March 2023, Google launched PMax for Travel Goals, a type of Performance Max campaign designed to target high-intent travelers at multiple touchpoints on the booking journey. If a group cancellation suddenly opens multiple rooms, PMax immediately shifts budget allocation to target last-minute planners searching for accommodations.

Travel 52

Travel Intent OTA Forecasting 52