Remove Cancellation Remove Cost Per Click Remove Intent
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Hotels under pressure to respond as OTA competition for guests lead gen explodes — SHR Group’s Hotel Industry Trends Report 2024

Hotel Speak

Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16 to $0.48 (up 128.6%).

OTA 111
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What is hotel metasearch marketing? The complete guide for lodging properties

Cloudbeds

Additional booking details may also be provided, such as the cancellation policy, amenities, and inclusions like free breakfast or Wi-Fi. To make a booking, the user can click on one of the links and will be taken to the booking source to complete the reservation. What is hotel metasearch marketing? Compete with OTAs.

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Google Ads for Hotels – Ace Your Next Campaign With 13 Tips

MediaBoom

Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost. Explore Mediaboom’s Google Ads Cost Calculator to determine what you can spend on Google Ads for Hotels.