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Hotel CRS: What it is and how it helps the bottom line

Cloudbeds

Using data from various systems, including your PMS, revenue management system (RMS) , and customer relationship management (CRM) system, hotels can strategically leverage data to implement dynamic pricing strategies and personalized, segmented, and tailored campaigns via their CRS. The property management system.

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CRM software is changing the game for hospitality businesses

Hotelier Magazine

Many people have access to the software, including the general managers, guest-services managers, revenue managers as well as sales and marketing teams who use it for insight into guests’ booking history, purchasing patterns, needs and preferences based on how they interacted with a hotel’s website.

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fidelis hospitality Enhances Guest Experience and Operational Efficiencies with SIHOT Solutions

Hospitality Tech

However, as most commercial teams have begun integrating revenue management, marketing, and distribution to drive greater efficiency and outcomes, the 2025 edition reflects this shift. The first edition of the report, launched last year, focused on understanding where distribution teams were headed.

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Duetto Announces CEO Transition

Hospitality Tech

His experience, leadership, and deep understanding of our space make him the ideal choice to guide the company into its next chapter.” “I am honored to serve as the next CEO of this exceptional company and work with our talented teams globally to deliver differentiated revenue management solutions to the hospitality industry,” said Zoghlin.

Scale 52
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Appetronix Expands Autonomous Kitchen Dominance

Hospitality Tech

However, as most commercial teams have begun integrating revenue management, marketing, and distribution to drive greater efficiency and outcomes, the 2025 edition reflects this shift. The first edition of the report, launched last year, focused on understanding where distribution teams were headed. Read the full case study.

Scale 52
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Mews Survey Reveals 68% of Travelers Favor Personalized Experiences Over Traditional Hotel Rewards

Hospitality Tech

However, as most commercial teams have begun integrating revenue management, marketing, and distribution to drive greater efficiency and outcomes, the 2025 edition reflects this shift. The first edition of the report, launched last year, focused on understanding where distribution teams were headed.

Travel 52