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CRM software is changing the game for hospitality businesses

Hotelier Magazine

Many people have access to the software, including the general managers, guest-services managers, revenue managers as well as sales and marketing teams who use it for insight into guests’ booking history, purchasing patterns, needs and preferences based on how they interacted with a hotel’s website.

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Hotel CRS: What it is and how it helps the bottom line

Cloudbeds

Using data from various systems, including your PMS, revenue management system (RMS) , and customer relationship management (CRM) system, hotels can strategically leverage data to implement dynamic pricing strategies and personalized, segmented, and tailored campaigns via their CRS. The property management system.