SiteMinder

AUGUST 5, 2025

MPI (Market penetration index) Compares your occupancy against a competitive set; a score above 100 shows stronger market share. NRB (Negotiated rate business) Contracted corporate or agency accounts that commit to volume at agreed rates. PMS terminology keeps data clean. Occupancy underpins every major KPI.

Occupancy

Cloudbeds

JULY 4, 2024

This index can vary according to the business strategy, and factors impacting it include the average daily rate (ADR) , occupancy rate, quality of services offered, marketing strategies, reputation, and more. The other two indicators are MPI (market penetration index) and RGI (revenue generated index).

Market Penetration

Hotelogix

OCTOBER 14, 2023

Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. These KPIs range from the daily operations to financial performance to sales and marketing and customer service.

KPI

Hotelier Magazine

APRIL 4, 2024

Financial Benchmarks The hotel industry uses many financial benchmarks to measure success, including Average Daily Rate (ADR), RevPAR, occupancy and Market Penetration Index (MPI). Investing in a hotel means you’re investing in an ongoing operating business, so understanding how to efficiently and profitability manage it is critical.

Operations