AskSuite

JULY 31, 2025

SiteMinder’s 2024 study adds that reservations booked directly on a hotel’s website average US $519 , compared to US $320 viaOTAs, underscoring how direct marketing can yield substantially higher revenue. Direct bookings offer crucial revenue control, especially when supported by effective marketing.

Hotel Marketing

Cloudbeds

MARCH 15, 2023

Direct bookings have become essential to any independent hotel’s distribution mix. A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests.

OTA

MediaBoom

APRIL 2, 2024

In many ways, this form of cutting-edge integration has shifted the expectations of luxury buyers in the market. Branding and Positioning Your Luxury Real Estate Branding and positioning are the most important characteristics of luxury real estate marketing. Luxury buyers want more than functional amenities and features.

Real Estate

Cloudbeds

OCTOBER 17, 2024

Here we break down strategies to maximize ROI on direct channels. Retargeting advertisements When visitors leave your website without making a reservation, you can use ad retargeting to display your property’s brand ad as they continue browsing.

OTA

Hotel Business

MARCH 26, 2024

Aggregating these addresses is a quick and powerful way to begin email marketing. What’s more, sending emails to a list of customers already familiar with your brand tends to yield a high open rate. Unlike cold calling, this group already has a relationship and awareness with your brand.

Email Marketing