MediaBoom

AUGUST 23, 2024

It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Core Values, Mission, and Vision: These are the foundational pillars of your brand.

Resorts

Travelboom Marketing

MARCH 21, 2024

If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return.

Market

SiteMinder

NOVEMBER 15, 2022

Ideally, this means travellers looking for “hotels in” will be quickly enticed further down the sales funnel, which can be a click-through to your website to book directly, an OTA, or a booking generated directly on Google. Manual CPC (cost-per-click) : Bid a fixed amount when someone clicks on your ad.

Cost Per Click

gcommerce

FEBRUARY 13, 2023

There is something about your hotel’s brand, your identity, that resonates with them. Make sure your digital messaging stays true to your brand platform. Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. OTAs are pushing hard to regain their footing. decrease YoY. Remember, #SMYKM.

Digital Marketing

Cloudbeds

FEBRUARY 15, 2023

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. Costs can be direct or indirect, fixed or variable. As you can see, things can get complicated.

OTA

SiteMinder

JULY 13, 2024

Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort. That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? Some OTAs still use cached pricing.

Revenue Management

Hotelogix

AUGUST 27, 2024

While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market. We will tell you how to build a distribution strategy, pick the right channels, manage your OTA business, boost direct bookings, handle reviews easily, and track your results.

Global Distribution System

Travelboom Marketing

MAY 24, 2024

Segmenting the hotel’s advertising audiences into groups with similar characteristics creates opportunities for tailored messaging to maximize your cost-per-click ad dollars —and your profits. Automated pricing and AI-based optimization help hotel brands do more with limited staff.

Revenue Management

Travelboom Marketing

DECEMBER 16, 2022

Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before it opens, you’ll want to develop the essential elements of your brand, including your logo, color scheme and brand concept.

OTA

Travelboom Marketing

JANUARY 31, 2023

What is concerning here is SLS South Beach may have just paid a very high cost per click to have someone visit their profile, only to be presented with rates from three different OTAs. Using Sponsored Placements as part of a brand awareness campaign could be a very effective strategy when promoting a new hotel.

OTA

Up Hotel

DECEMBER 9, 2024

The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. In addition, thesechannels are increasing the cost of your online advertising by bidding on your brand terms and driving down your avg ADR and soon this becomesa really niggling problem.

ROI

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. Many have become loyal to the OTA, thinking they offer better rates than on the hotel’s own brand.com website. Hotel Brand Protection 4.

Marketing Strategy

gcommerce

MAY 22, 2023

General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work? Competing against the OTAs can be a daunting task with their multi-million-dollar budgets, loyalty programs, and great online booking experience, but for all hotels, it is worth the fight.

Digital Marketing