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Hotel Digital Marketing in a Down Economy- Part 2

gcommerce

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. Side note: Anyone looking for B2B sales advice, definitely give Samantha McKenna a follow.)

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Retargeting Ads – Bring Paying Customers Back

MediaBoom

Some common analytics people consider are cost per click or return on ad spend. Cost per click is a measurement of how much each click costs you on average. If you’re noticing the cost is too high, this is an indicator that your retargeting campaign needs to be adjusted.