The role of data analytics in optimizing hotel operations
Cloudbeds
SEPTEMBER 18, 2024
Basic KPIs include average daily rate (ADR) , occupancy (OCC), revenue per available room (RevPAR), and average length of stay (ALOS). Each channel generates valuable data on conversion rates and return on investment (ROI) to determine how best to allocate resources. Revenue management KPIs. Marketing KPIs.
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