This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings.
Unlike traditional online travel agencies focused only on short-term stays, Blueground also serves the extended-stay market – guests booking 30+ days who prioritise comfort, consistency, and flexibility. What is the opportunity around extended-stay revenue?
The companys growth has allowed it to attract a more resilient and higher income customer, including more business travellers who now represent 40 per cent of all stays. From negotiating reduced OTA fees and leveraging Choice’s scale with suppliers, the company delivers tangible results for its franchise owners.
SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.
The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software.
Additional data from SiteMinder’s Hotel Booking Trends indicated that the averagelength of stay is also on the rise, with 2022 recording longer stays than previous years. This was particularly true for Spain in summer, which had the longest averagestaylength in August.
Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. What many lodging businesses overlook are the different ways direct bookings can be captured. Rate comparison widget. Intelligent pricing.
While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Leisure and business travel. Day of week. Your most profitable guest.
This allows you to apply your restrictions in bulk, instead of visiting various OTA extranets to do so. How to set your VRBO minimum stay Setting a minimum stay on VRBO is very similar to Airbnb. This is because you’re likely connected to a number of OTAs and you’ll save time if you update them all at once.
SiteMinder’s new Hotel Booking Trends report, the only hotel commerce data analysis of more than 35,000 hotels and 450+ connected booking integrations, has revealed travellers booked their trips on average eight days earlier, and cancelled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.
Occupancy, ADR, and RevPAR are all down compared to 2021 and 2022 (but higher than 2019); booking windows and averagelength of stay are down, and; shoulder season performance is slightly up. Not only can you drive more business to your own website and booking engine, but you must.
Through Wyndham Community, owners can access real-time insights on key business metrics across their portfolio, from anywhere and any device, while also keeping tabs on high-priority tasks and other key action items. It’s driving a longer averagelength of stay and a higher ADR, driving, on average, $22,000 in revenue,” he said.
They get to the heart of what a hotel business is, and are critical to understand if you are to succeed in a competitive market. A hotel needs to price itself appropriately in order to win business, so it’s wise to research what local competitors are charging. What is hotel revenue optimisation? So what is revenue optimisation?
Revenue and profit are always important, but more specific KPIs around averagelength of stays may not always be as integral to highlight in hotel metrics reports. Distribution channel performance is vital to know which channels (like OTAs, direct bookings) are most profitable. With SiteMinder, you're always a step ahead.
Yield management is a pricing and revenue management strategy that is used to maximise business performance. This will vary depending on when someone is buying – hotels will often provide discounts for early bookers, offer lower rates on Sundays, enforce minimum stays etc. You can also use seasonality to help drive regional business.
Transient These guests are individuals traveling for business or leisure. They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia.
Almost 40% of US travellers plan to upgrade their flight to business or first-class in the next 12 months. Here’s what data to stay on top of: 86% of UK travellers think the industry is average or behind when it comes to tech adoption. France tourism statistics Ever a busy hub for travel, France tourism is rarely not booming.
For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more. Basic KPIs include average daily rate (ADR) , occupancy (OCC), revenue per available room (RevPAR), and averagelength of stay (ALOS).
SAN DIEGO, CA) March 16, 2023 — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, today announced the launch of its inaugural State of Independent Lodging Report. The next most popular length of stay was 3 to 4 nights.
Booking source In 2019, OTA-sourced bookings made up 57% of all reservations, while non-OTA bookings made up the remaining 43%. During the pandemic, there was a significant shift toward direct bookings due to decreased advertising budgets for OTAs. The next most popular length of stay was three-four nights.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content