Occupancy vs ADR, the never Ending Discussion in Revenue Management
Hotel Speak
JUNE 4, 2024
What drives more value to the business, ADR, average daily rate, or occupancy? So what is it, Occupancy or Average Room Rate (ARR)? Subtracting all these costs will get you a Net Room Revenue, Back in 2010, we coined the KPI to express this as NREVPAR or Net Revenue per Available Room.
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