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How to maximize hotel revenue without discounting

Hotel Speak

But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. The problem is, this can actually hurt your brand, lower rate integrity, and compress margins. That feels way more special, right?

Revenue 93
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PwC downgrades 2025 U.S. hotel forecast

Hospitality Today

hotel forecast Second-quarter slowdown and macroeconomic headwinds weigh on RevPAR outlook, with modest recovery expected in the second half of the year Jun 12, 2025 Consulting firm PwC has revised its 2025 U.S. hotel performance forecast downward, citing economic uncertainty, geopolitical tensions, and a soft second quarter.

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Running Up That (Inflationary) Hill: Why Hotel Profits Still Lag Behind

HotStats

When compared against the Consumer Price Index (CPI), which continues to trend upward, it becomes clear that inflation has silently eroded much of the apparent progress. Even as hotels report higher average daily rates and nominal revenues, GOPPAR has not kept pace with the increased cost base.

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Maximizing Hotel Revenue: Advanced Channel Manager Strategies for 2025

STAAH

With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Identify high-performing channels, forecast demand, monitor acquisition cost per booking, and refine your strategy in real time.

Revenue 84
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EBITDAR explained: Driving financial health for hotels

Cloudbeds

Financial analysis When EBITDAR is combined with other metrics, such as ADR (average daily rate), occupancy rate, or RevPAR (revenue per available room) , it can help dig deeper into financial metrics. 7 tips to improve EBITDAR As a profit metric, EBITDAR can be improved in two ways: increasing revenue and reducing costs.

Revenue 40
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Role of hotel operations manager: Duties & responsibilities

SiteMinder

With occupancy rates projected to increase by 2.5% in 2024 and the average daily rate (ADR) expected to grow by 4.9% , operations managers play a crucial role in adapting to fluctuating demand, controlling expenses, and leveraging the latest technology to stay ahead of competitors.

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NYU Conference: STR upgrades 2023 forecast, with ADR and RevPAR set to increase

Hotel Management

STR and Tourism Economics have upgraded the 2023 United States hotel forecast, released at the 45th Annual NYU International Hospitality Industry Investment Conference in New York this week (June 5). from the previous forecast, but projections for average daily rate (ADR) and revenue per available room (RevPAR) were lifted 1.5%