This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
AncillaryRevenue: Beyond the Room & Rethinking Hotel Space Utilisation Your property has high occupancy, and your guests are happy and leaving good review scores, but you want to increase the overall revenue of your hotel or resort. Get ROI from Underutilised Areas: Got an empty space in your hotel?
To maximise ROI, consider: Cost-Effective Platforms: Google Ads, Microsoft Ads and Bing Ads often deliver lower cost-per-click rates while helping hotels reach niche audiences. Upselling Emails: Post-booking offers, including room upgrades, breakfast packages, or all-inclusive deals, are an excellent way to boost ancillaryrevenue.
Not only does a hospitality-focused CRM help manage guest profiles from a variety of business units, it enables hotels to drive ancillaryrevenue throughout the digital guest journey and from returning guests. A specialist CRM reduces implementation costs and generates ROI sooner.
For hotels, that’s a major ROI booster, and a big indication that mobile technology is becoming more vital than ever in the hospitality industry. Think of stay anniversaries and birthday messaging as unique, personalized opportunities for building loyalty and ROI.
Ancillaryrevenue to the rescue! For property management companies looking to expand profitability without adding inventory or dramatically increasing workload, alternative revenue streams can be a game-changer.
For example, the Inn at the Market in Seattle used a suite of solutions including Amadeus’ business intelligence to significantly increase its revenue by making strategic decisions based on the accurate and fresh data. As the hospitality industry progresses, the value of business intelligence tools continues to rise.
Let´s explore the following topics & trends that are shaping the (current) hotel industry landscape: Can’t Forget the Basics What are the trends in revenue management in 2024 Distribution: Fishing Where the Fish Are Outsourcing To AI or Not to AI? Get ROI from Underutilised Areas: Got an empty space in your hotel?
Let´s explore the following topics & trends that are shaping the (current) hotel industry landscape: Can’t Forget the Basics What are the trends in revenue management in 2024 Distribution: Fishing Where the Fish Are Outsourcing To AI or Not to AI? Get ROI from Underutilised Areas: Got an empty space in your hotel?
GuestJoy is highly regarded within the hotel tech industry for its simple user experience, seamless guest communication functionalities and integration capabilities, which are essential for the modern hotelier to deliver a winning and profitable guest experience, while also optimising their booking and ancillaryrevenues.
They don’t necessarily take place every year and don’t always have a direct ROI. Other tools such as push messaging and food and beverage integration give properties the power to significantly increase their ancillaryrevenue. However, digital capital investments should also be accounted for.
“Our all-in-one suite of solutions is perfect for hoteliers who are looking for ways to drive more direct bookings and boost revenue, and with these new features and functionalities, we can now offer even more ROI for our clients.”
Measuring ROI and adjusting strategies Keep your tech investments on track: Define KPIs : Establish clear metrics for measuring the success of your new tech implementations. Hands-on training sessions : Provide interactive training that mimics real-world scenarios.
Still, your human staff can go a long way to redirect guests to your direct channels , upsell and increase your overall ancillaryrevenue. With an array of different bidding approaches (pay-per-click, pay-per-stay, hybrid, etc.), Sure, you can implement that new automatic up/cross-selling tool. Bunk Hotel Amsterdam.
When strategically implemented, entertainment becomes more than just a guest delight tool — it’s a driver of brand loyalty , ancillaryrevenue, and five-star reviews. Even small investments (like a weekend movie screening or live music night) can deliver high ROI if tracked properly.
40
40
Input your email to sign up, or if you already have an account, log in here!
Enter your email address to reset your password. A temporary password will be e‑mailed to you.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content