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A Comprehensive Guide to Hotel Market Segmentation

Inn Quest

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

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In-House Vs Outsourced Hotel Marketing: What’s Best for Your Hotel?

eZee Absolute

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

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Hotel Revenue Management Strategies

Xotels

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

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Win in 2024 with 16 Unique Travel Marketing Strategies

MediaBoom

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. These emails often include a countdown timer to increase the urgency to book.

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Building customer relevance to grow market share

Boutique Hotel News

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? G lobal hotel chains are leading the way in building relevance , many putting it at the forefront of their consumer strategy. Co-working.

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How to open and run a hostel

Little Hotelier

And a hostel is one of the simplest and most enjoyable forms of accommodation you can provide. They offer cheap beds, and are more communal and social than other accommodation options too. Sure, a hostel doesn’t make as much money per guest as a hotel, but the cost of hosting each guest is far lower.

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