Accommodation Cancellation Cost Per Click 
Hotel Speak
JANUARY 25, 2024
Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% It organizes all the information they need — whether it’s flights, accommodation, car rentals or vacation packages — on a single results page.
Cloudbeds
JANUARY 10, 2025
Additional booking details may also be provided, such as the cancellation policy, amenities, and inclusions like free breakfast or Wi-Fi. To make a booking, the user can click on one of the links and will be taken to the booking source to complete the reservation. What is hotel metasearch marketing?
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Cloudbeds
JULY 27, 2023
With over 12M accommodation searches daily , Trivago continues to be a popular metasearch platform and a key component of a hotel distribution strategy. As they search for the best value, Trivago enables them to compare hotel prices across different booking channels and find the best accommodation for their needs. Who are they for? .’
MediaBoom
MAY 27, 2024
Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost. Explore Mediaboom’s Google Ads Cost Calculator to determine what you can spend on Google Ads for Hotels.
SiteMinder
JULY 13, 2024
This then allows you to make informed decisions on what accommodation to promote to the right client, at the right time, with appropriate pricing through the most suitable distribution channel. The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance.
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