OTA Sales Tools Target Marketing 
MediaBoom
MARCH 14, 2024
Driving Direct Bookings and Reducing Dependence on OTAs A strategic loyalty program significantly influences a property’s reservation process, motivating guests to book directly. This approach not only boosts guest contentment with customized perks but also augments revenue by reducing commissions to OTAs.
Little Hotelier
MAY 18, 2023
Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? Establish a direct channel with a booking engine OTAs charge commissions which can cut directly into the profitability of your enterprise. Wide appeal counts for a lot in building your hotel sales.
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