MediaBoom

APRIL 11, 2023

Outbound marketing tactics can introduce your brand to your audience, at least to an extent. Compared to online marketing for manufacturers, though, outbound marketing measures leave something to be desired. You’ll more clearly convey your brand and further it in the eyes of your audience through digital marketing.

Digital Marketing

Xotels

AUGUST 15, 2022

Unfortunately, the average occupancy per person per room was actually 20% lower than normal, which made it impossible to reach the total revenue target, because the average room rate was totally off. What new online marketing initiatives will we launch next year? Email marketing. Mobile Search Engine Marketing SEM / PPC.

Market

Hotelogix

OCTOBER 18, 2023

This figure helps your hotel evaluate the return on investment (ROI) from your marketing initiatives and operational enhancements. You can direct your resources toward the most effective avenues by identifying which channels or strategies yield the highest returns on investment (ROI). 

ROI

Cloudbeds

OCTOBER 17, 2024

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. By strategically analyzing revenue booked, occupancy rates, acquisition costs, and guest segments, hotels can build an advanced distribution strategy that delivers real value.

OTA