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This article explores some of the ways you might already be positioned to tap into the wellness travel market. If you want to make this segment a core targetmarket, you can offer wellness retreats in-house or collaborate with local wellness experts to offer specialised treatments, workshops, or retreats from your property.
With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotelmarketing strategies that captivate guests and boost bookings. Hotelmarketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.
The chatbot can guide travelers through booking, answer queries, and facilitate reservations seamlessly, leading to increased conversion rates, direct bookings , and upselling opportunities. Increased upselling Chatbots can boost your upselling potential by providing a personalized guest experience.
Second, you still have to invest in marketing efforts to attract travelers and remain competitive. Include upsells and add-ons during the booking process Let guests personalize their stay as much as possible using add-ons, upsells, and packages integrated into your booking engine.
In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your targetmarket and result in more bookings, while maximising the amount you earn from each booking.
Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. It’s not a new hotelmarketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy.
Guest experience automation Powering improvements to the guest experience are tools that enhance guest engagement and self-service, like automated email confirmations and pre-arrival messages, upsell tools, and mobile check-in applications. Hotelmarketing automation For hotels with limited resources, marketing can often fall by the wayside.
With the right approach, hotels can get their fair share of direct revenue and own valuable guest data that provides insights to take their strategy to the next level. By gathering and analysing guest data from multiple sources hotels can gain insights into guest behaviour and preferences.
Take advantage of the shifting market and raise your rates compared to keeping them static in order to earn more revenue. Open pricing Open pricing defines the flexibility hotels around the globe have to set their prices at different levels depending on the various targetmarkets and distribution channels they deal with.
Questioning when and where your demand will come, who will be booking at your property, which hotels will you have to compete, and identifying challenging periods or seasons are important to manage expectations. Revenue management starts by analysing the market and competition.
Not only does the hotel miss out on an opportunity to get a direct booking, but it must also pay a commission to the OTA if a booking results. This is a key reason why metasearch campaigns are an essential part of a well-rounded hotelmarketing strategy. Upsell and cross-sell.
You have to look beyond the four or five biggest channels and find partners that most suit your hotel’stargetmarket and brand positioning. Ignoring the potential of the local area For guests, it’s not just about booking a hotel room; they’re paying for an experience delivered by the destination.
Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.
You have to look beyond the four or five biggest channels and find partners that most suit your hotel’stargetmarket and brand positioning. Ignoring the potential of the local area For guests, it’s not just about booking a hotel room; they’re paying for an experience delivered by the destination.
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