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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. It offers insights into room demand and helps in forecasting.

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AI for Hotels: A Guide to Artificial Intelligence for Hospitality Leaders

Hotel Operations

But as revenue management technology and other pieces of a hotel’s commercial stack have become more effective, owners have increasingly turned to it for driving results. Forecasting demand is an example. “We’re Hotel tech adoption has always been driven by hotel owners who see it as a path to increased profitability.