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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

OCTOBER 9, 2023

It offers insights into room demand and helps in forecasting. Average daily rate (ADR) measures the average revenue earned from each occupied room per day, shedding light on pricing strategies. Revenue per available room (RevPAR) combines the occupancy rate and ADR to give a comprehensive view of both room sales and revenue.

Average Daily Rate 59
Average Daily Rate Average Length of Stay Occupancy Revenue 59
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AI for Hotels: A Guide to Artificial Intelligence for Hospitality Leaders

Hotel Operations

MARCH 15, 2023

But as revenue management technology and other pieces of a hotel’s commercial stack have become more effective, owners have increasingly turned to it for driving results. Forecasting demand is an example. “We’re Hotel tech adoption has always been driven by hotel owners who see it as a path to increased profitability.

Hospitality 59
Hospitality Hotels Operations Revenue 59
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