Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data
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MAY 17, 2025
With marketing messages bombarding consumers across every channel, relevance is everything. People are increasingly immune to generic outreach. Research shows 81% of customers prefer to engage with companies that offer a personalized experience, both in-person and across digital channels. For hotels, segmentation is the key to delivering this level of personalization.
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