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For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. While better than operating without data, this approach is reactive and inefficient, resulting in missed opportunities.
EBITDAR (Earnings Before Interest, Taxes, Depreciation, Amortization, and Restructuring/Rent) is a profit metric that excludes costs not directly related to operational performance. EBITDAR is calculated using details from the income statement, which presents a company’s revenues and operating expenses over a specific period.
Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.
A robust guest profile directly improves both operational efficiency and guest satisfaction by granting you a 360-degree view of your guests. Marketing and communication preferences Ensure you communicate with your guests via their preferred channels (i.e. Drive revenue with personalized upselling and promotions.
Direct channels allow travelers to make a reservation directly with the property through the hotel’s website, social media channels, walk-ins, phone, and email. Hotel management must balance direct and indirect channels to secure a steady stream of bookings whilst increasing revenue.
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