Xotels

JULY 8, 2025

Customer Analysis In-depth information on your target market, including geographic, demographic, socioeconomic, psychographic, and behavioural segmentation details. It can also help you to keep up to date with the latest hotel marketing trends to understand which are the types of guests who will be staying at your hotel.

Business

Cloudbeds

MARCH 15, 2023

Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.

OTA

MediaBoom

MARCH 14, 2024

By featuring staff interviews, guest testimonials, or behind-the-scenes glimpses into operations, they can cultivate a more intimate bond with viewers. Such genuine representation nurtures trust and sets an establishment apart in a bustling market, attracting guests who appreciate honesty and real experiences.

Digital Marketing