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For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns. For example, if occupancy suddenly drops, the platform sends an alert with a suggested offer and segment. Why it’s important for hotels? Why it’s important for hotels?
Calculating EBITDAR: Step-by-step Lets take the example of a hotel that last year generated total revenue (from rooms, F&B, events, and other ancillary sources) of $4,500,000. F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling.
Direct bookings have become essential to any independent hotel’s distribution mix. A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests.
Atrápalo’s extensive reach in the Spanish-speaking market, especially in Latin America, allows you to tap into a large pool of potential guests. By partnering with Atrápalo, you gain access to a platform that promotes your hotel to travellers actively seeking accommodations, leading to higher occupancy rates and increased revenue.
It’s important to stay current on the latest industry trends , including what’s happening in your local market. This can be done as well as national and global events that affect travel demand. One way is by customizing meeting and event spaces so that they appeal to specific audiences like women or young professionals.
By strategically analyzing revenue booked, occupancy rates, acquisition costs, and guest segments, hotels can build an advanced distribution strategy that delivers real value. These include: Occupancy rate – which channels contribute most to occupancy? RevPAR – which booking sites result in the highest RevPAR?
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