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Hotel tax, often referred to as occupancy tax, lodging tax, or tourism tax, is a fee imposed on guests staying at hotels , motels, or other lodging facilities. In some regions, hotel occupancy tax collections are showing remarkable growth. For instance, in Bryan, Texas, Hotel Occupancy Tax (HOT) collections experienced a 19.4%
Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain. based on your projected occupancy and service levels.
But a “direct-forward” approach also comes with costs, as hotels will have to spend more on customer acquisition, onlinemarketing, and guest services, and may face an initial drop in occupancy from the loss of exposure from OTAs.
This order encourages your guests to book with you by providing them with extra information about your property, such as a feature on your dining options or an e-mail about your amenities. These are some of the most powerful email marketing tools available, but many B&Bs are not taking advantage of them.
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