Remove Cost Per Click Remove OTA Remove Sales
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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

The DMA currently identifies 24 core platform services as Gatekeepers, with Google a key player, alongside online travel agency (OTA), Booking.com, designated in May 2024. Unlike CPC (Cost Per Click) models, these listings are displayed for free, with their positioning determined dynamically by search algorithms, similar to classic SEO.

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How secondary OTAs are disrupting hotel rate strategy

Hospitality Today

Key takeaways Secondary OTAs undercut rates: Small, non-major OTAs often list hotel rooms below official direct or OTA rates, leading to widespread rate disparities. OTA member rates undermine parity: Programs like Expedia’s “One Key” offer member-exclusive rates that may undercut a hotel’s best available rate.

OTA
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13 ways to attract more direct bookings for your hotel

Cloudbeds

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA
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How to increase holiday bookings

SiteMinder

TripAdvisor, one of the world’s largest travel sites with more than 225 million reviews, has introduced a unique function called TripConnect Cost-Per-Click giving hotels the opportunity to cost effectively generate bookings. Travellers can now quickly compare pricing and availability directly within TripAdvisor.

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What is hotel metasearch marketing? The complete guide for lodging properties

Cloudbeds

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Much like with OTAs, the search results then display a list of available hotels and rates in the destination.

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Your ultimate guide to Google Hotel Ads

SiteMinder

Ideally, this means travellers looking for “hotels in” will be quickly enticed further down the sales funnel, which can be a click-through to your website to book directly, an OTA, or a booking generated directly on Google. Manual CPC (cost-per-click) : Bid a fixed amount when someone clicks on your ad.

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Hotel revenue management strategies and solutions

SiteMinder

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.